Xhosa social and cultural issues influencing contemporary jewellery.

MAXHOSA BY LADUMA is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. This was with desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates). His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.

laduma has taken something that traditionally belongs to a clan in the Xhosa community and that part of himself and created a brand that relates not only to ikwrala but everybody.